ECD, UX Director Snr Designer,
Motion Designer, Engagement manager
Work produced at Deloitte Digital
UX and design audit,
Visual Design (Proof of concepts)
Proof of concept prototype (Onboarding)
Proof of concept prototype (Customize)
Proof of concept prototype (Preview)
Color your sound
Increase brand engagement and to promote the QC35 II headphone. Customers were not aware they were able to color customize headphones as the old tool was not fully integrated into the .com. The clients also wanted to promote the in-store display.
APPROACH — INSIGHTS & OPPORTUNITIES
Crush the paradox of choice with well-curated sets and stories
Create a landing experience with multiple drive points for a customization experience.
Design mobile-first interfaces.
Using influencers to inspire and be inspired
Share these narratives via a strong social program to drive interest and engagement i.e Fashion influences. Sporting influencers (Team)
Through scaling, customization becomes part of core brand experience across multiple channels
Improve custom experience through advance user interface . Ex. Augmented reality
Customer interaction journey
We mapped out two user journeys based on the general customer flow.
Color customization at key entry points will entice and inspire people to personalize their own.
An enhanced customization experience will enable users to create and experiment and will match the premium position of the Bose brand.
Robust sharing and library functionality on the site and in social will extend the color customization story and continue to entice and connect new customers.
With the release of the new Bose QC35 Headphone color customizer, there was a dramatic increase in online sales by 40% and in-store visits. Working closely with a 3D artist and developer to implement AR capabilities the new feature has now become an integral and fun way to market the iconic headphones.
PROOF OF CONCEPT RECOMMENDATIONS
Simplify experience architecture
Develop customizer as a standalone experience that works seamlessly across devices.
Merchandise customized headphones as Inspiration
Place Bose pre-configurations or influencer-customized headphones across select areas of the .com and in social.
Create a premium customizer experience
Design the interactions and motion elements of the customizer experience to fit the premium nature of Bose.
Use immersive product views and motion design to create an experience that highlights customization.
Provide content, pre-selected configurations, and Influencer and user creations to inspire people to design their own.
Allow users to share their creations for themselves and for others to display on the site and in media.